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Digital Marketing

Learn about the most important (and in-demand!) skills you'll need as a modern digital marketer. Join our Digital Marketing short course to get an insight into some of the most up-to-date marketing processes & tools.

Enquire Now

Course Fee

Next Starting Date

Days

Timings

Duration

AED 3000 excluding VAT

28 June 2025

Sat

10AM - 5PM

4 weeks

AED 3000 excluding VAT

26 July 2025

Sat

10AM - 5PM

4 weeks

OVERVIEW

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.

17 years and above
Anyone with an interest in learning about Digital Marketing, students, and working professionals looking to add value to their profession.
Anyone who wants to launch or start an e-commerce business store.
Anyone who is already an entrepreneur and looking for new leads for business.

Facebook Business Manager
Google Ads
Shopify

DIGITAL MARKETING

Week 1: Part 1

Introduction to digital marketing
Everything about digital marketing from SEM, PPC, & SEO
Google Search & Display Ads
Keywords types
Email marketing
Digital marketing strategy & terms
Google Analytics
Digital marketing tools
AI for SEO – ChatGPT

Week 2: Part 2

Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching and monitoring your Google Ads campaigns.
Budget & Bidding
Campaign Setting
Keywords & Ads
Extensions
Smart campaign
Campaign, Adgroup & Ad(keywords)
Measuring your result
Affiliate and Influencer marketing
AI for SEO – PPC
Digital marketing plan

Week 3: Part 3

SOCIAL MEDIA

Introduction to Social Media
Social media strategy
Content Marketing
Tools/App for Social media
Facebook Business Manager
Instagram Features Demo
Social media tools/app/software

E-COMMERCE WEBSITE DEVELOPMENT

Recap of Digital and Social media session and Q&A session
Introduction about e-commerce website
How to use Digital Marketing for E-commerce
How to use Social media marketing for E-commerce
Types of Website
Basic about Domain & Hosting
Using Shopify to launch a basic e-commerce website

Program Outcome:

At the end of this program, you will be able to:

Understand digital marketing and how digital marketing can support your business.
Understand how to launch a Digital marketing campaign through Google Ads tool.
Understand how to launch a Social media Campaign to support digital marketing.
Marketing your website through SEO techniques to increase visits & sales
Creating Social Media & Digital marketing strategy
How to launch an e-commerce website through Shopify.
Create an email marketing campaign.
How to increase social media engagement, sales, and ROI.

Available On-Campus and LIVE Online

Digital Marketing

OVERVIEW

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