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Digital Marketing

Learn about the most important (and in-demand!) skills you'll need as a modern digital marketer. Join our Digital Marketing short course to get an insight into some of the most up-to-date marketing processes & tools.
Enquire Now Pay Now
Digital Marketing Short Course

Course Fee
Next Starting Date
Days
Timings
Duration
AED 3000 excluding VAT
25 Mar 2023
Sat
10AM - 5PM
4 weeks
AED 3000 excluding VAT
24 Jun 2023
Sat
10AM - 5PM
4 weeks

OVERVIEW

This course consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.
  • 17 years and above
  • Facebook Business Manager
  • Google Ads
  • Shopify
DIGITAL MARKETING
  • Introduction to digital marketing
  • Everything about digital marketing from SEM, PCC, & SEO
  • Google Search & Display Ads
  • Email marketing
  • Digital marketing strategy & terms  
  • Google Analytics 
  • Digital marketing tools
SOCIAL MEDIA
  • Introduction to Social Media
  • Social media strategy
  • Content Marketing
  • Tools/App for Social media
  • Facebook Business Manager 
  • Instagram Features Demo
  • Social media tools/app/software
E-COMMERCE DEVELOPMENT
  • Recap of Digital and Social media session and Q&A session.
  • How to use Digital Marketing for E-commerce
  • Introduction to e-Commerce website
  • How to use Social media marketing for E-commerce 
  • Types of Website
  • Basic about Domain & Hosting
  • Using Shopify to launch Basic e-commerce website

Available On-CampuS and LIVE Online

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