Best Digital Marketing Course in Dubai - SAE Dubai
May & September 2024 Admissions Now Open Apply Now

Digital Marketing

Learn about the most important (and in-demand!) skills you'll need as a modern digital marketer. Join our Digital Marketing short course to get an insight into some of the most up-to-date marketing processes & tools.
Digital Marketing Short Course

Course Fee
Next Starting Date
AED 3000 excluding VAT
18 May 2024
10AM - 5PM
4 weeks
AED 3000 excluding VAT
15 Jun 2024
10AM - 5PM
4 weeks


Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.
  • 17 years and above
  • Anyone with an interest in learning about Digital Marketing, students, and working professionals looking to add value to their profession.
  • Anyone who wants to launch or start an e-commerce business store.
  • Anyone who is already an entrepreneur and looking for new leads for business.
  • Facebook Business Manager
  • Google Ads
  • Shopify


   Week 1: Part 1

  • Introduction to digital marketing
  • Everything about digital marketing from SEM, PPC, & SEO
  • Google Search & Display Ads
  • Keywords types
  • Email marketing
  • Digital marketing strategy & terms
  • Google Analytics
  •  Digital marketing tools
  •  AI for SEO – ChatGPT


  Week 2: Part 2

  • Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching and monitoring your Google Ads campaigns.
  • Budget & Bidding
  • Campaign Setting
  • Keywords & Ads
  • Extensions
  • Smart campaign
  • Campaign, Adgroup & Ad(keywords)
  • Measuring your result
  • Affiliated & Influencer marketing
  • AI for SEO – PPC
  • Digital marketing plan


  • Introduction to Social Media
  • Social media strategy
  • Content Marketing
  • Tools/App for Social media
  • Facebook Business Manager
  • Instagram Features Demo
  • Social media tools/app/software


  • Recap of Digital and Social media session and Q&A session
  • Introduction about e-commerce website
  • How to use Digital Marketing for E-commerce
  • How to use Social media marketing for E-commerce
  • Types of Website
  • Basic about Domain & Hosting
  • Using Shopify to launch a Basic e-commerce website

Available On-Campus and LIVE Online

How can we help you?
Learn more about our courses, ask a question or request more information.
Take the first step in launching your creative career with confidence
Book a tour SAE is excited to now offer our campus tours in person or online!

Book a Tour

SAE boasts world-class facilities and collaborative spaces geared towards the creative media industries, as well as flexible remote learning options. Why not check SAE out for yourself and book a campus tour? When you book a campus tour, you are given an opportunity to speak to an SAE Course Advisor. They can address your needs and help answer your questions. We look forward to welcoming you!

Choose a Campus

Choose Your Country
Choose Your Language