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Digital Marketing

Learn about the most important (and in-demand!) skills you'll need as a modern digital marketer. Join our Digital Marketing short course to get an insight into some of the most up-to-date marketing processes & tools.

Enquire Now

Course Fee

Next Starting Date

Days

Timings

Duration

AED 3000 excluding VAT

27 October 2024

Sun

10AM - 5PM

4 weeks

AED 3000 excluding VAT

23 November 2024

Sun

10AM - 5PM

4 weeks

OVERVIEW

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.

17 years and above
Anyone with an interest in learning about Digital Marketing, students, and working professionals looking to add value to their profession.
Anyone who wants to launch or start an e-commerce business store.
Anyone who is already an entrepreneur and looking for new leads for business.

Facebook Business Manager
Google Ads
Shopify

DIGITAL MARKETING

Week 1: Part 1

Introduction to digital marketing
Everything about digital marketing from SEM, PPC, & SEO
Google Search & Display Ads
Keywords types
Email marketing
Digital marketing strategy & terms
Google Analytics
Digital marketing tools
AI for SEO – ChatGPT

Week 2: Part 2

Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching and monitoring your Google Ads campaigns.
Budget & Bidding
Campaign Setting
Keywords & Ads
Extensions
Smart campaign
Campaign, Adgroup & Ad(keywords)
Measuring your result
Affiliated & Influencer marketing
AI for SEO – PPC
Digital marketing plan