Esports Event & Tournament Management - SAE Dubai
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Esports Event & Tournament Management

Excited to dive into organizing thrilling esports events? No prior experience required – begin your journey with us now and organize events that captivate audiences!
Esports Event & Tournament Management

Course Fee
Next Starting Date
Age Requirement
AED 4000 excluding VAT
27 May 2024
8 weeks
17 years and above


Join our 8-week Esports Event and Tournament Management course led by industry expert Philip Wride. Tailored for enthusiasts, professionals, and students alike, gain practical skills and insider knowledge to excel in esports management and execute successful esports events. Enroll now and step into the esports world!
  • 17 years and above
  • Esports enthusiasts
  • Events management professionals
  • Students and recent graduates in event management, business, or game development, seeking specialized skills to enter the esports industry


Week 1: Tournament Fundamentals

In week 1 you will be guided through the core fundamentals of planning an esports tournament including game choice, structures, and formats.

  • Game choice and getting Publisher approvals
  • Calculating the duration of different tournament types
  • Key considerations such as equipment and setup

Week 2: The 5P’s Of Planning

Week 2 focuses on the 5Ps – Place, People, Promotion, Prizes and Publisher
Some of these will be more important than others depending on the type of tournament or event you are setting up.

    • How to support staff and think about how many you need
    • Key considerations for choosing a venue
    • How the game publisher influences prizing

Week 3: Event Planning & Operations

Creating a live tournament event is very different from creating an online tournament.

In Week 3 we go through considerations for venues, equipment, and operations plans.

  • The importance of venue visits before confirming
  • Key considerations for adding a broadcast to your event
  • Creating operations plans and setup schedules

Week 4: Marketing Your Event

In Week 4 we look at promoting your tournament and event, including the differences between Owned, Earned, and Paid media.
We’ll also talk about engaging your audience and building a community.

  • Identifying the best marketing channels
  • Using rewards and the WARM model to engage an audience
  • How to generate money from your event or tournament

Week 5: Understanding Costs

Week 5 is about budgeting and costs including considerations for staff costs, equipment, venue and marketing.
We also look at an RFP process and pitching for projects.
  • Understanding an RFP process for projects
  • Using rewards and the WARM model to engage an audience
  • How to generate money from your event or tournament

Week 6-8: Planning Project

  • Plan a tournament and event based on a project brief
  • Plan marketing and staffing for the event
  • Create a budget for the event and submit your proposal


Live Sessions:

  • Thursday 30th May
  • Thursday 6th June
  • Thursday 13th June
  • Thursday 20th June
  • Thursday 27th June
  • Thursday 4th July
  • Thursday 11th July
  • Thursday 18th July

Philip Wride has over 22 years of experience in eSports since 2001. From managing top teams to organizing global tournaments and events, his expertise has made waves across the industry. With a track record of working with EA SPORTS, Disney, and Square Enix, Philip’s influence extends far and wide.

Philip also planned and delivered education and school gaming activities for the Dubai Esports & Games Festival and managed the Fan Zone at the BLAST Global Finals in Bahrain in 2019, later supporting the Global Finals in Abu Dhabi in 2022.


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