Week 1: Tournament Fundamentals
In week 1 you will be guided through the core fundamentals of planning an esports tournament including game choice, structures, and formats.
Week 2: The 5P’s Of Planning
Week 2 focuses on the 5Ps – Place, People, Promotion, Prizes and Publisher
Some of these will be more important than others depending on the type of tournament or event you are setting up.
Week 3: Event Planning & Operations
Creating a live tournament event is very different from creating an online tournament.
In Week 3 we go through considerations for venues, equipment, and operations plans.
Week 4: Marketing Your Event
In Week 4 we look at promoting your tournament and event, including the differences between Owned, Earned, and Paid media.
We’ll also talk about engaging your audience and building a community.
Week 5: Understanding Costs
Week 6-8: Planning Project
Online
Live Sessions:
Philip Wride has over 22 years of experience in eSports since 2001. From managing top teams to organizing global tournaments and events, his expertise has made waves across the industry. With a track record of working with EA SPORTS, Disney, and Square Enix, Philip’s influence extends far and wide.
Philip also planned and delivered education and school gaming activities for the Dubai Esports & Games Festival and managed the Fan Zone at the BLAST Global Finals in Bahrain in 2019, later supporting the Global Finals in Abu Dhabi in 2022.
