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SOCIAL MEDIA MARKETING & CONTENT CREATION

Create compelling digital content that engages your audience & grows your brand. Join this short course to learn how to create a powerful social media strategy!

Course Fee
Next Starting Date
Days
Timings
Duration
AED 3000 exclusive VAT
26 December 2024
Tue & Thur
6PM to 9PM
3 weeks
AED 3000 exclusive VAT
28 January 2025
Mon & Wed
6:30PM to 9PM
3 weeks

OVERVIEW

This course is an introduction to the core pillars a student needs to know about creating tailored great content on the go for their social media platforms and how to use the content created for the best results. Students will take away an understanding of diverse multimedia content and how to create a strong social media strategy in order to increase their brand awareness and gain following on their social platforms.
  • Social media enthusiasts
  • Individuals seeking to improve their ability to manage their social media platforms
  • Individuals seeking to create compelling content on the go for their social media platforms using creative apps
  • Marketing professional who is looking for social media knowledge

Application and Tools:

Canva (for social media content), Clipchamp (for video editing), FB Creator Studio (for publishing & scheduling), Asana (organize, track, and manage work)

Resources Web: FreePik (Stock Pictures), Artlist (For sound Effects & Music), Flaticon (Icons), Coolors (Color Combination)

Social media accounts: Facebook, Instagram, Tiktok, Snapchat, Pinterest and Twitter

  • Introduction of Social media

  • Create a smart social media content strategy.

  • Understand your goals, target audience, buyer persona and content formats for your business.

  • Produce quality tailored content for social media platforms.

  • Create, Manage, Schedule content onto social media platforms through mobile/desktop applications.

  • Create weekly social media content calendars.

  • Understanding of Social Media analytics

  • Understanding the Types & Purpose of the Content

  • Optimizing Social Media Profiles

  • Understanding of how to use Meta, Tiktok and SnapChat Ad manager accounts.

  • Available On-Campus and LIVE Online