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SOCIAL MEDIA MARKETING & CONTENT CREATION

Create compelling digital content that engages your audience & grows your brand. Join this short course to learn how to create a powerful social media strategy!

Enquire now

Course Fee

Next Starting Date

Days

Timings

Duration

AED 3000 exclusive VAT

25 March 2025

Tue & Thu

6:30PM to 9PM

3 weeks

AED 3000 exclusive VAT

29 April 2025

Tue & Thu

6:30PM to 9PM

3 weeks

OVERVIEW

This course is an introduction to the core pillars a student needs to know about creating tailored great content on the go for their social media platforms and how to use the content created for the best results. Students will take away an understanding of diverse multimedia content and how to create a strong social media strategy in order to increase their brand awareness and gain following on their social platforms.

Social media enthusiasts
Individuals seeking to improve their ability to manage their social media platforms
Individuals seeking to create compelling content on the go for their social media platforms using creative apps
Marketing professional who is looking for social media knowledge

Application and Tools:

Canva (for social media content), Clipchamp (for video editing), FB Creator Studio (for publishing & scheduling), Asana (organize, track, and manage work)

Resources Web: FreePik (Stock Pictures), Artlist (For sound Effects & Music), Flaticon (Icons), Coolors (Color Combination)

Social media accounts: Facebook, Instagram, Tiktok, Snapchat, Pinterest and Twitter

Week 1: Introduction to Social Media and Social Media Strategy
Activity Overview

Interactive discussions on how social media can be utilized for businesses, including determining goals, identifying the target audience using buyer personas, content marketing, analytics, and planning a tailored social media strategy.

Activity Objectives

Students will understand the following:
- The importance of social media for businesses.
- How to determine goals and target audiences for their businesses.
- Effective use of social media platforms and the powerful features each platform offers.
- Types and purposes of content marketing.
- How to monitor campaigns using analytics.
Week 2: Detailed Demo of Creative Applications for Content Creation and Design

Activity Overview

Hands-on activities to create complex content using creative apps and tools such as Canva, Clipchamp, ChatGPT, Facebook Creator Studio, and other resources. Topics include:
- Creating stories, posts, GIFs, polls, questions, IGTV, emojis, and CTAs (Calls to Action).
- Selecting the right hashtags to convey the intended message.
- Editing videos and pictures for social media.
- Scheduling posts based on a social media calendar.
- Creating a weekly content calendar.
- Optimizing social media profiles.
Activity Objectives

Students will be able to:
- Create and schedule content using various applications.
- Edit videos and pictures for social media posts.
- Develop weekly content calendars and effectively use hashtags.
- Optimize their social media profiles.
Week 3: Recap of Social Media Strategy and Applications

Activity Overview

A practical session to recap the knowledge gained in Weeks 1 and 2. Students will implement the concepts by creating a comprehensive social media campaign.

Activity Objectives

Students will:
- Develop their own social media strategy
- Use creative applications to produce content aligned with their social media strategy
- Execute a compelling social media campaign
Final Assessment: Create Social Media Content for a campaign as per the target audience and buyer

Format:

MP4/MOV Video, JPEG for Post

Stories

Videos

Pictures

Message