Bachelor of Design & Visual Communication
THE PATH TO YOUR DREAM DESIGN JOB IS LAID OUT RIGHT HERE
Available at
Dubai
Fees
Bachelor of Design & Visual Communication
Domestic Fees
June 2023 Intake Yearly Payment Breakdown
Year 1 – AED 54,630
Year 2 – AED 54,630
Year 3 – AED 54,630
Bachelor of Design & Visual Communication
International Fees
June 2023 Intake Yearly Payment Breakdown
Year 1 – AED 54,630
Year 2 – AED 54,630
Year 3 – AED 54,630
Duration(s)
8 Trimesters Full Time
Complete the program across 3 years (8 trimesters)
Bachelor of Design & Visual Communication
Course Durations
8 Trimesters Full Time
Complete the program across 3 years (8 trimesters)
We understand that things can change, so you'll have the flexibility to change your study load throughout your course if you need to.
Start Date(s)
Dubai
2023 – June, Dubai
2023 – September, Dubai
Bachelor of Design & Visual Communication
Start Dates
Dubai
2023 – June, Dubai
2023 – September, Dubai
Entry Requirements
Bachelor of Design & Visual Communication
Domestic Entry Requirements
Domestic Entry Requirements
Minimum age requirements
Academic requirements
English language requirements
International English Language Testing System (IELTS): A band score of 6 or higher for a Higher Education (HE) course and 5.5 or higher for a VET course (only the Academic Test is accepted), OR
Test of English as a Foreign Language (TOEFL): A score of 550 or higher (paper based test), 60 or higher (internet based test) for a Higher Education (HE) course and a minimum score of 527 (paper based test) or 46 (internet based test) for a VET course, OR
Bachelor of Design & Visual Communication
International Entry Requirements
International Entry Requirements
Minimum age requirements
Academic requirements
English language requirements
International English Language Testing System (IELTS): A band score of 6 or higher for a Higher Education (HE) course and 5.5 or higher for a VET course (only the Academic Test is accepted), OR
Test of English as a Foreign Language (TOEFL): A score of 550 or higher (paper based test), 60 or higher (internet based test) for a Higher Education (HE) course and a minimum score of 527 (paper based test) or 46 (internet based test) for a VET course, OR
YOUR CAREER IN DESIGN BEGINS NOW
Learn in a collaborative, studio-based environment where your teachers are also your mentors.
SAE has a range of approaches to learning and teaching to provide flexibility in the face of changing circumstances as required.
Learn advanced-level industry-standard software packages, including Photoshop, Illustrator, InDesign, Adobe XD and After Effects.
Develop advanced skills in industry-standard software packages
Photoshop, Illustrator, InDesign, Adobe XD and After Effects.
Practical, immersive training
All work is project-based, with no exams.
Cross discipline collaboration
Use your design skills to work across film, audio, music, gaming and animation projects at SAE.
Expand your career
Graduate with a portfolio, work experience, employability and entrepreneurial skills and a network of fellow creatives.
You'll learn the latest industry-standard software
Design & Visual Communication Skills
Branding and identity design
Online and print design
Digital image-making
User-centred design
Course Structure
The Bachelor of Design and Visual Communication is broken up into three distinct stages over eight trimesters (full time, fast track). Each stage is designed to develop different skills.
Stage 1: Foundations
Develop the essential technical design skills and the knowledge required to collaborate with other creative media students and professionals.
Credit Points: 10
In this unit, you will learn about the ideas and concepts of design. You will discover the art of presenting and defending a point of view in a convincing and effective way by referring to valid and trustworthy sources of information. Thinking about and referencing the work of others helps you to develop critical thinking skills. By using tools on the internet and working with others you will expand what you alone can achieve. In your projects, you will delve into the history and language of the design industry in order to develop an understanding of your place and purpose within it.
In this unit, you will learn about the ideas and concepts of design. You will discover the art of presenting and defending a point of view in a convincing and effective way by referring to valid and trustworthy sources of information. Thinking about and referencing the work of others helps you to develop critical thinking skills. By using tools on the internet and working with others you will expand what you alone can achieve. In your projects, you will delve into the history and language of the design industry in order to develop an understanding of your place and purpose within it.
Credit Points: 10
In this unit you will learn about the principles of design through creating vector graphics in the form of motifs, pictorial marks and logos using Adobe Illustrator and other tools. Project briefs and activities in this unit introduce the principles of design; these are visual rules that can be applied in the creation of any image to enhance their impact, attractiveness and ability to communicate. The principles of design are useful and essential to your ongoing design practice
In this unit you will learn about the principles of design through creating vector graphics in the form of motifs, pictorial marks and logos using Adobe Illustrator and other tools. Project briefs and activities in this unit introduce the principles of design; these are visual rules that can be applied in the creation of any image to enhance their impact, attractiveness and ability to communicate. The principles of design are useful and essential to your ongoing design practice
Credit Points: 10
In this unit you will learn about illustration and the creative and technical production of digital images using photoshop and other tools. Working by hand and digitally you will explore a range of drawing techniques and tools including processes of iteration and refinement. You will investigate visual storytelling through the development of a series of images. Storytelling through your creative practice is essential to your ongoing design practice.
In this unit you will learn about illustration and the creative and technical production of digital images using photoshop and other tools. Working by hand and digitally you will explore a range of drawing techniques and tools including processes of iteration and refinement. You will investigate visual storytelling through the development of a series of images. Storytelling through your creative practice is essential to your ongoing design practice.
Credit Points: 10
In this unit you will learn about designing page layouts for print through the combination of images and type. Your work will include the design of posters, brochures and flyers. You will investigate historical design styles; analysing, adapting and applying these styles in your work. You will explore the typographic art of arranging letters and words to make copy easy to read, visually appealing, and stylistically appropriate. Knowing how to use typography and layout effectively is essential to your ongoing design practice.
In this unit you will learn about designing page layouts for print through the combination of images and type. Your work will include the design of posters, brochures and flyers. You will investigate historical design styles; analysing, adapting and applying these styles in your work. You will explore the typographic art of arranging letters and words to make copy easy to read, visually appealing, and stylistically appropriate. Knowing how to use typography and layout effectively is essential to your ongoing design practice.
Credit Points: 10
This unit aims to develop your understanding of the creative media industries by studying the evolution of the industries over time. Change, evolution and disruption within creative media industries occur regularly and change the way the industries operate by displacing an existing market, industry, technology, person or process and creating something new which is more valuable. Change, evolution and disruption are inevitable and both creative and destructive processes.
In order to develop a career within the creative media industries, you will need to prepare for this disruption and evolve your employability skills over time. The key to maintaining this career is developing hard and soft skills, refining current skills sets and anticipating future changes in required skill sets. You will need to understand how the audience informs and influences the production and distribution of creative media products and how this in turn affects the skills required to succeed within the creative media industries.
You will study these topics alongside your colleagues in other disciplines, to develop an understanding of the intersections between various creative media industries.
This unit aims to develop your understanding of the creative media industries by studying the evolution of the industries over time. Change, evolution and disruption within creative media industries occur regularly and change the way the industries operate by displacing an existing market, industry, technology, person or process and creating something new which is more valuable. Change, evolution and disruption are inevitable and both creative and destructive processes.
In order to develop a career within the creative media industries, you will need to prepare for this disruption and evolve your employability skills over time. The key to maintaining this career is developing hard and soft skills, refining current skills sets and anticipating future changes in required skill sets. You will need to understand how the audience informs and influences the production and distribution of creative media products and how this in turn affects the skills required to succeed within the creative media industries.
You will study these topics alongside your colleagues in other disciplines, to develop an understanding of the intersections between various creative media industries.
Credit Points: 10
In this module you will learn to understand the user or target audience as part of your design process, through an exploration of UX (user experience) and UI (user interface) design. By applying the tools of UX design such as personas and user journeys and those of UI design such as prototyping, iterating and testing you will explore the creation of websites or apps that provide an ideal user experience.
In this module you will learn to understand the user or target audience as part of your design process, through an exploration of UX (user experience) and UI (user interface) design. By applying the tools of UX design such as personas and user journeys and those of UI design such as prototyping, iterating and testing you will explore the creation of websites or apps that provide an ideal user experience.
Credit Points: 20
This unit will simulate being in a real-world studio. Your designs will respond to larger project briefs with multiple deliverables, and you will engage in teamwork. This means time management, communication and scheduling will be crucial. You will learn to consider projects strategically in terms of your client’s brand or identity, and how these can be communicated visually and through associated text and structures. You are encouraged to explore and seek out new contemporary methods and tools for design and communication.
In this studio setting your facilitator will act as your project manager, producer, mentor and colleague.
This unit will be holistically assessed based on the criteria outlined in the unit guide. Teamwork, collaborative skills, and engagement with specific feedback processes are emphasised in this unit, as you further refine and reflect on a set of Transferable Skills.
This unit will simulate being in a real-world studio. Your designs will respond to larger project briefs with multiple deliverables, and you will engage in teamwork. This means time management, communication and scheduling will be crucial. You will learn to consider projects strategically in terms of your client’s brand or identity, and how these can be communicated visually and through associated text and structures. You are encouraged to explore and seek out new contemporary methods and tools for design and communication.
In this studio setting your facilitator will act as your project manager, producer, mentor and colleague.
This unit will be holistically assessed based on the criteria outlined in the unit guide. Teamwork, collaborative skills, and engagement with specific feedback processes are emphasised in this unit, as you further refine and reflect on a set of Transferable Skills.
Stage 2: Refine & Expand
Broaden your scope to work on complex multidisciplinary projects in accordance with industry standard practices.
Credit Points: 10
In CIM210 you will be working on interdisciplinary projects that relate to some of the most important concepts in contemporary media production. You will learn practical and analytical skills in order to help you develop your creative powers and meet briefs that take you out of your comfort zone. You will need to bring all of the skills you have learned so far: technical skills, research skills, communication skills and a growth mindset, and be prepared to encounter new concepts and new ways of working.
In CIM210 you will be working on interdisciplinary projects that relate to some of the most important concepts in contemporary media production. You will learn practical and analytical skills in order to help you develop your creative powers and meet briefs that take you out of your comfort zone. You will need to bring all of the skills you have learned so far: technical skills, research skills, communication skills and a growth mindset, and be prepared to encounter new concepts and new ways of working.
Credit Points: 30
Like in Studio 1, this unit will simulate being in a real-world studio. Your designs will respond to larger project briefs with multiple deliverables, and you will engage in teamwork. Your teams may also include students from other disciplines or campuses. This means consideration of your teammates' cultural and industry contexts as well as thoughtful and conscientious time management, communication and scheduling will be crucial. Problem framing will be a key consideration in order to provide clear goals that will allow effective teamwork. You will learn to consider projects strategically in terms of your client’s brand or identity, and how these can be communicated visually and through associated text and structures. You are encouraged to explore and seek out new contemporary methods and tools for design and communication, and to enhance your existing skills.
Like in Studio 1, this unit will simulate being in a real-world studio. Your designs will respond to larger project briefs with multiple deliverables, and you will engage in teamwork. Your teams may also include students from other disciplines or campuses. This means consideration of your teammates' cultural and industry contexts as well as thoughtful and conscientious time management, communication and scheduling will be crucial. Problem framing will be a key consideration in order to provide clear goals that will allow effective teamwork. You will learn to consider projects strategically in terms of your client’s brand or identity, and how these can be communicated visually and through associated text and structures. You are encouraged to explore and seek out new contemporary methods and tools for design and communication, and to enhance your existing skills.
Credit Points: 10
Media and culture are not simply entertainment, but something that affects the “real world”, our everyday lives, and our worldviews. As such, we will not ask whether media accurately reflect the real world but instead ask how media shape, reinforce, and challenge power structures that influence our understanding of the world and ourselves. This unit takes a ‘critical theory’ approach to analyze media and culture. In this unit, you will explore media texts, contexts and meaning, society and subjectivity, pop culture aesthetics, and critical cultural discourses that inform creative media practices.
Drawing on a range of creative content and analytical frameworks, you will be encouraged to develop ways of thinking about media and culture that demonstrate a broad awareness of aesthetic principles and stylistic trends; subjectivity, agency, ethics, and relations of power; contexts, disciplines and discursive formations. In support of this exploration, you will produce a range of media artifacts that explore and contextualize the relationship of media to culture through individual analysis, collaborative and interdisciplinary creative practice, and critical reflection.
Media and culture are not simply entertainment, but something that affects the “real world”, our everyday lives, and our worldviews. As such, we will not ask whether media accurately reflect the real world but instead ask how media shape, reinforce, and challenge power structures that influence our understanding of the world and ourselves. This unit takes a ‘critical theory’ approach to analyze media and culture. In this unit, you will explore media texts, contexts and meaning, society and subjectivity, pop culture aesthetics, and critical cultural discourses that inform creative media practices.
Drawing on a range of creative content and analytical frameworks, you will be encouraged to develop ways of thinking about media and culture that demonstrate a broad awareness of aesthetic principles and stylistic trends; subjectivity, agency, ethics, and relations of power; contexts, disciplines and discursive formations. In support of this exploration, you will produce a range of media artifacts that explore and contextualize the relationship of media to culture through individual analysis, collaborative and interdisciplinary creative practice, and critical reflection.
Credit Points: 30
Like in Studio 2, this unit will simulate being in a real-world studio. You will build on skills gained earlier in the course with various modes of design but with a stronger strategic focus and with a set of skills and mindset that seeks out and allows you to collaborate effectively.
You will actively explore the benefits of bringing creatives from other disciplines into your teams in terms of the value this brings to your campaigns. Your teams may include students from other disciplines or campuses and external clients. You will consider how your transferable skills enhance your own identity as an emerging professional. This means consideration of your teammates and clients’ cultural and industry contexts as well as thoughtful and conscientious time management, communication and scheduling.
Crafting compelling driving questions will allow you to attract interested, engaged and motivated creative teams. You will reflect on your scholarly practice looking for connections to your design practice.
You will learn to consider projects strategically in terms of your client’s identity, and also your own identity as a professional, by considering what you can personally provide to allow for successful and satisfying projects.
Like in Studio 2, this unit will simulate being in a real-world studio. You will build on skills gained earlier in the course with various modes of design but with a stronger strategic focus and with a set of skills and mindset that seeks out and allows you to collaborate effectively.
You will actively explore the benefits of bringing creatives from other disciplines into your teams in terms of the value this brings to your campaigns. Your teams may include students from other disciplines or campuses and external clients. You will consider how your transferable skills enhance your own identity as an emerging professional. This means consideration of your teammates and clients’ cultural and industry contexts as well as thoughtful and conscientious time management, communication and scheduling.
Crafting compelling driving questions will allow you to attract interested, engaged and motivated creative teams. You will reflect on your scholarly practice looking for connections to your design practice.
You will learn to consider projects strategically in terms of your client’s identity, and also your own identity as a professional, by considering what you can personally provide to allow for successful and satisfying projects.
Stage 3: Showcase
Execute a project of your own design which is of high quality and externally published, with the knowledge to commercialise if you choose. You'll also apply your skills through industry work placement.
Credit Points: 20
This is the first unit in a two-part process of developing a collaborative project, designed to meet professional publication standards. In a group, you'll design and execute a full-scale creative project which will be designed to a specific target audience and market of your team's choosing.
Working closely with SAE Project Supervisors, your project will be guided through formal pre-production and production processes to deliver a creative media project. If you are undertaking a specialisation in your course, you will be required to align it with this capstone project as part of the approval process.
This unit is designed to support the pre-production process, long term success of the project and the fair and equitable contribution of group members. You'll present to the panel your forward plan for the project, which demonstrates rigourous pre-production processes to mitigate risk to ensure the project can be delivered on time and to specification.
Once you successfully complete this unit the emphasis of the capstone project development will move away from pre-production into full production mode.
This is the first unit in a two-part process of developing a collaborative project, designed to meet professional publication standards. In a group, you'll design and execute a full-scale creative project which will be designed to a specific target audience and market of your team's choosing.
Working closely with SAE Project Supervisors, your project will be guided through formal pre-production and production processes to deliver a creative media project. If you are undertaking a specialisation in your course, you will be required to align it with this capstone project as part of the approval process.
This unit is designed to support the pre-production process, long term success of the project and the fair and equitable contribution of group members. You'll present to the panel your forward plan for the project, which demonstrates rigourous pre-production processes to mitigate risk to ensure the project can be delivered on time and to specification.
Once you successfully complete this unit the emphasis of the capstone project development will move away from pre-production into full production mode.
Credit Points: 20
Your final studio unit is an opportunity for you to finesse your skills in areas that appeal to you, with your capstone project development in mind. You will be responding to industry-related briefs in a way that displays your personal and professional skills.
As an effective collaborator, you will be expected to engage in projects that extend and refine your practice and provide high quality examples of creative work for your portfolio. You will confidently apply what you have learned about time management, communication and other transferable skills keeping in mind the ways that your transferable skills enhance your own identity as an emerging professional.
You will think about and apply what you have learned in your scholarly practice to your work in terms of themes and concepts, and seek out a community of practice that explores similar ideas, and that may form a network for your professional practice.
You may create a point of difference in your work through the creative application of contemporary methods and tools for design and communication that augment your abilities, and enhance your existing skills.
Your final studio unit is an opportunity for you to finesse your skills in areas that appeal to you, with your capstone project development in mind. You will be responding to industry-related briefs in a way that displays your personal and professional skills.
As an effective collaborator, you will be expected to engage in projects that extend and refine your practice and provide high quality examples of creative work for your portfolio. You will confidently apply what you have learned about time management, communication and other transferable skills keeping in mind the ways that your transferable skills enhance your own identity as an emerging professional.
You will think about and apply what you have learned in your scholarly practice to your work in terms of themes and concepts, and seek out a community of practice that explores similar ideas, and that may form a network for your professional practice.
You may create a point of difference in your work through the creative application of contemporary methods and tools for design and communication that augment your abilities, and enhance your existing skills.
Credit Points: 20
Using the project plan and pre-production work that you completed in the Major Project Development Unit, you'll adopt a quality framework that will lead to the publication of a final creative piece.
This quality process will be accountable to multiple, external stakeholders and will test your ability to problem solve, evaluate and synthesise information to the standard that we expect from all SAE graduates. Throughout this journey, you will interact with your classmates and other key stakeholders using the processes and systems and that you would have developed throughout your course.
The publication and subsequent success of the final deliverable will represent the broadening and deepening of your professional practice which has occurred during your journey.
Using the project plan and pre-production work that you completed in the Major Project Development Unit, you'll adopt a quality framework that will lead to the publication of a final creative piece.
This quality process will be accountable to multiple, external stakeholders and will test your ability to problem solve, evaluate and synthesise information to the standard that we expect from all SAE graduates. Throughout this journey, you will interact with your classmates and other key stakeholders using the processes and systems and that you would have developed throughout your course.
The publication and subsequent success of the final deliverable will represent the broadening and deepening of your professional practice which has occurred during your journey.
Credit Points: 10
Gain an introduction to the principles of entrepreneurship to create and operate your own creative media small business venture. Through analysing the global media landscape, You'll be able to identify and explore start-up opportunities within the creative industries.
This unit is designed to be done in parallel with your capstone project. You'll apply the skills and knowledge from this unit to formulate a rigorous business case to help you commercialise your capstone project and use it as a basis for a creative media start-up.
Gain an introduction to the principles of entrepreneurship to create and operate your own creative media small business venture. Through analysing the global media landscape, You'll be able to identify and explore start-up opportunities within the creative industries.
This unit is designed to be done in parallel with your capstone project. You'll apply the skills and knowledge from this unit to formulate a rigorous business case to help you commercialise your capstone project and use it as a basis for a creative media start-up.
Credit Points: 10
Future jobs will require workers to learn on the job; focus on relationships with people; have strong communication skills; use a range of transferable skills. Research consistently points to the benefits of students being prepared with documents that are required for job applications, such as a Resume, Cover Letter, and E-portfolio.
In addition, the value of a Work Placement which provides you with professional experience and an opportunity to use skills and knowledge gained from study to complement this.
The Work Placement for SAE Bachelor students requires a minimum of 80 hours at one or more host organisation. Both the student and the host are required to complete an SAE Agreement which formalises the placement.
Future jobs will require workers to learn on the job; focus on relationships with people; have strong communication skills; use a range of transferable skills. Research consistently points to the benefits of students being prepared with documents that are required for job applications, such as a Resume, Cover Letter, and E-portfolio.
In addition, the value of a Work Placement which provides you with professional experience and an opportunity to use skills and knowledge gained from study to complement this.
The Work Placement for SAE Bachelor students requires a minimum of 80 hours at one or more host organisation. Both the student and the host are required to complete an SAE Agreement which formalises the placement.
Credit Points: 10
CRICOS Course Codes
105483C (8 TRIMESTERS)
Australian Qualifications Framework
AQF Level: 7
FULLY ACCREDITED BY TEQSA
We consult closely with industry professionals so you can expect a course that’s highly relevant and equips you with sought-after skills.
BACHELOR OF DESIGN CAREER OUTCOMES
What jobs will this course lead me into?
- Graphic designer
- Content manager
- Print and digital designer
- Social media designer
- UX designer
- UI designer
- Creative director
- Branding and identity designer
- Art director
