OVERVIEW
This course provides a comprehensive journey through Generative AI and its ethical considerations, followed by a deep dive into key AI tools for marketing. Participants will gain hands-on experience in AI content generation and visual asset creation, with a focus on improving productivity and quality. Additionally, the course covers AI's role in campaign planning, analytics, and culminates in a practical capstone project, ultimately aiming to enhance campaign planning efficiency and potentially increase ROI in real-world marketing scenarios.