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AI for Marketing

Ready to take your marketing to the next level with AI? Join this short course and gain a strong foundation in AI-powered marketing techniques, helping you create more targeted, data-driven campaigns that deliver results.
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Course Fee
Next Starting Date
Days
Timings
Duration
AED 1,575 excluding VAT
22 February 2025
Sat & Sun
10AM - 5PM
1 week

OVERVIEW

This course offers a forward-thinking approach to marketing in the AI era. It is designed to keep pace with the rapidly changing industry. It equips marketing professionals with essential AI skills. Participants will learn to harness data-driven insights, streamline workflows, and improve campaign success rates. The curriculum blends theory with hands-on training, ensuring that students gain practical expertise in the AI tools and techniques shaping the future of marketing.
  • 17 years and above
  • Marketing professionals interested in learning AI skills
  • Data analysts and campaign managers
  • Professionals wanting to stay ahead in marketing technology
  • IBM Watson
  • TensorFlow
  • Introduction to AI in Marketing: Fundamentals of AI, machine learning, and their applications in marketing.
  • Data Analytics for Marketing: Techniques for data collection, preprocessing, and analysis.
  • AI Tools and Platforms: Hands-on training with leading AI platforms (e.g., TensorFlow, IBM Watson).
  • Marketing Automation: Implementing AI-driven automation in customer segmentation, content generation, and campaign management.
  • AI Ethics and Compliance: Understanding ethical considerations in AI applications within marketing contexts.

On-Campus