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Advanced Digital Marketing

Want to grow your revenue through digital marketing? Learn advanced strategies in SEO, Google Ads, social media, and e-commerce to drive sales and grow your business.
Advanced Digital Marketing

Course Fee
Next Starting Date
Days
Timings
Duration
AED 5500 excluding VAT
26 January 2024
Sun
10AM - 5PM
7 weeks

OVERVIEW

Strengthen your digital marketing skills with our Advanced Certificate course, designed to refine your expertise and deliver real-world results. This course is designed for those with a basic understanding of digital marketing and covers advanced topics like SEO, Google Ads, social media marketing, e-commerce development, and Amazon FBA strategies. Gain practical experience, industry-recognized certifications, and the expertise needed to apply the latest digital marketing techniques. Whether you're a marketer, business owner, or aspiring professional, this course provides the skills to drive growth and succeed in today’s competitive digital market.
  • 17 years and above
  • Entrepreneurs and business owners aiming to enhance their online presence and drive sales.
  • Digital marketing professionals who are looking to expand their expertise and tackle advanced strategies.
  • Professionals seeking to stay ahead in the competitive digital marketing landscape.

Content Marketing

  • RunwayML (Text to Video)
  • MidJourney (Text to Image)
  • OpenAI – ChatGPT (AI Chatbot)
  • Pebblely (Product Photography)
  • ElevenLabs (Text to Speech)
  • Suno (AI Music)
  • Synthesia.io (Text to Video)

SEO – Search Engine Optimization

  • Google Search Console
  • Keyword Research
  • Ubersuggest
  • Moz Bar
  • ChatGPT for SEO

SEM – Search Engine Marketing

  • Google AdWords
  • Google AdSense
  • Merchant Centre
  • Waalaxy
  • Ubersuggest
  • ChatGPT for Google Ads

SMM – Social Media Marketing

  • Meta Ads Manager (Facebook, Instagram)
  • TikTok Ads Manager
  • Twitter Ads
  • LinkedIn Business Manager
  • Snapchat Ads
  • ChatGPT for Social Media

Ecommerce Development

  • Shopify
  • Hotjar
  • Google Analytics
  • ChatGPT for Ecommerce
  • Script through AI

Email Marketing

    • Shopify or Klaviyo

Week 1: Advanced SEO

  • Advanced keyword research, technical SEO, content strategy, local/voice search.
  • On-page optimization, Core Web Vitals, Google EAT, AI tools (e.g., ChatGPT).

Week 2: Google Ads (SEM)

  • Advanced campaigns: search, display, video, shopping, retargeting.
  • Tools: UTM tracking, heatmaps, AI for PPC.

Week 3: Google Ads Certification

  • Launch campaigns, prepare for certification.

Week 4: Social Media & AI Tools

  • Platforms: Meta, LinkedIn, TikTok.
  • Strategies: audience segmentation, retargeting, AI content creation.

Week 5: Social Media Certification

  • Practical campaigns, certification prep.

Week 6: E-commerce Development

  • Shopify customization, SEO, email marketing, CRO, analytics.

Week 7: Amazon FBA

  • Sales growth, catalog optimization, advertising strategies, analytics.

Course Benefits

  • Certifications (conditions apply), hands-on projects, career guidance, and freelancing insights.

Available On-Campus