Week 1: Advance SEO (Search Engine Optimization)
Week 2: Google Adwords (Search Engine Marketing)
Week 3: Practical demonstration and test for Google Ads Search Certification
Week 4: Social Media & AI Content Creation
Week 5: Practical demonstration and test for Social Media Certification
Week 6: Ecommerce Development
Week 7: Amazon FBA Course
Module 1: Amazon Sales Growth
1) Amazon Global Selling
2) PPC Campaign for each marketplaces
3) Amazon Coupon
4) PPC (Product targeting with Helium Product research)
5) Bundle Offer and Promotions
6) Implement Brand Registry ( Amazon Post )
7) Competitive Pricing
8) Consistent Branding Across Channels
9) Factors to win Buy Box
10) Organically improve conversion
- Catalog optimization
- Optimize Product Listings (Amazon SEO)
- Catalog Management & Hygiene
- A+ (EBC) Content
- A/B Testing
- Competitive Pricing
- Prime (FBA & SFP – Seller Fulfilled Prime)
Module 2: Utilize Amazon Advertising – AMS campaign
1) AMS campaign best practices
- Choose the Right Campaign Type (Sponsored Products, Brands, and Display)
- Keyword Targeting
- Product Targeting
- Bidding strategy
- Ad Creative Optimization
- Optimize Product Detail Pages
- Use Negative Keywords
- Automated Targeting
- Create a Compelling Brand Story as per Buyer’s persona
- Understand the metrics
- Analyze Amazon Business reports (ACoS vs. TACoS vs. ROAS, CTR, CPC)
- Understand (FBA) Revenue Calculation
Tools used?
CONTENT MARKETING
- Runwayml – (Text to Video)
- Mid Journey – (Text to image)
- OpenAI – ChatGBT (AI ChatBot)
- Pebblely (Product Photography)
- Elevenlabs – (Text to Speech)
- Suno – (Ai Music)
- Synthesia.io (Text to Video)
SEO – SEARCH ENGINE OPTIMIZATION
- Google Search Console
- Keyword Research
- Ubersuggest
- Moz Bar
- ChatGPT for SEO
SEM – SEARCH ENGINE MARKETING
- Google AdWords
- Google AdSense
- Merchant Centre
- Waalaxy
- Ubersuggest
- ChatGBT for Google Ads
SMM – SOCIAL MEDIA MARKETING
- Meta Ads Manager (Facebook, Instagram)
- TikTok Ads Manager
- Twitter Ads
- LinkedIn Business Manager
- Snapchat Ads
- ChatGPT for Social Media
E-COMMERCE DEVELOPMENT
- Shopify
- Hotjar
- Google Analytics
- ChatGPT for Ecommerce
- Script through AI
EMAIL MARKETING
Program Outcome:
At the end of this program, you will be able to:
- SAE Advance Certification of Digital Marketing
- Google Search Certification
- Hubspot Social Media Marketing Certification
- Advanced Knowledge of Digital Marketing
- Gain Experience with Real Tasks
- Freelancing Opportunity Overview for Students/Professionals: A Discussion on Freelancing Websites
- Advanced E-commerce & Lead Generation Website Demo for Entrepreneurs
- Amazon FBA Knowledge
- Sessions Recording & Slides
- Worksheets & Templates
