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Digital Marketing Fundamentals with AI

Learn about the most important (and in-demand!) skills you'll need as a modern digital marketer. Join our Digital Marketing short course to get an insight into some of the most up-to-date marketing processes & tools.
Enquire Now

Delivery Method
Next Starting Date
Days
Timings
Duration
Online/On-Campus
9 May 2026
Sat
10AM - 5PM
4 weeks
Online/On-Campus
13 June 2026
Sat
10AM - 5PM
4 weeks
Online/On-Campus
25 July 2026
Sat
10AM - 5PM
4 weeks

OVERVIEW

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.
  • 17 years and above
  • Anyone with an interest in learning about Digital Marketing, students, and working professionals looking to add value to their profession.
  • Anyone who wants to launch or start an e-commerce business store.
  • Anyone who is already an entrepreneur and looking for new leads for business.
  • Facebook Business Manager
  • Google Ads
  • Shopify

DIGITAL MARKETING

   Week 1: Part 1

  • Introduction to digital marketing
  • Everything about digital marketing from SEM, PPC, & SEO
  • Google Search & Display Ads
  • Keywords types
  • Email marketing
  • Digital marketing strategy & terms
  • Google Analytics
  •  Digital marketing tools
  •  AI for SEO – ChatGPT

  Week 2: Part 2

  • Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching and monitoring your Google Ads campaigns.
  • Budget & Bidding
  • Campaign Setting
  • Keywords & Ads
  • Extensions
  • Smart campaign
  • Campaign, Adgroup & Ad(keywords)
  • Measuring your result
  • Affiliate and Influencer marketing
  • AI for SEO – PPC
  • Digital marketing plan

Week 3: Part 3

SOCIAL MEDIA

  • Introduction to Social Media
  • Social media strategy
  • Content Marketing
  • Tools/App for Social media
  • Facebook Business Manager
  • Instagram Features Demo
  • Social media tools/app/software

E-COMMERCE WEBSITE DEVELOPMENT

  • Recap of Digital and Social media session and Q&A session
  • Introduction about e-commerce website
  • How to use Digital Marketing for E-commerce
  • How to use Social media marketing for E-commerce
  • Types of Website
  • Basic about Domain & Hosting
  • Using Shopify to launch a basic e-commerce website

Program Outcome:

At the end of this program, you will be able to:

  • Understand digital marketing and how digital marketing can support your business.
  • Understand how to launch a Digital marketing campaign through Google Ads tool.
  • Understand how to launch a Social media Campaign to support digital marketing.
  • Marketing your website through SEO techniques to increase visits & sales
  • Creating Social Media & Digital marketing strategy
  • How to launch an e-commerce website through Shopify.
  • Create an email marketing campaign.
  • How to increase social media engagement, sales, and ROI.
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Hi, I am Hermes! Chat with me about anything related to SAE!