Session 1: Social Media Marketing Fundamentals
- Social media & digital marketing
- Platforms, demographics & audiences
- Marketing goals & buyer personas
- Content marketing
- Competitor & ad research
- Social media metrics
Session 2: Organic Social Media & Content Strategy
- Algorithms & organic reach
- Content strategy & formats
- Hooks & engagement
- Social media SEO
- Audience growth & optimisation
Session 3 & 4: Paid Social Media Campaigns
- Meta, TikTok & LinkedIn Ads
- Campaign objectives & audience targeting
- Budgets, placements & ad formats
- Retargeting & competitor research
- Analytics & campaign performance
Session 5 & 6: Social Media & AI Tools
- Meta Ads Manager, TikTok Ads Manager & LinkedIn Ads Manager
- Meta Creator Studio for scheduling
- ChatGPT, Google Gemini & LearnPrompt for content and prompts
- Midjourney, Higgsfield AI & RunwayML for AI visuals and video
- HeyGen for AI avatars and voiceovers
- Suno AI & Artlist for audio and music
- CapCut & Clipchamp for video editing
- Canva, Photoshop, Freepik & Flaticon for design
- Ubersuggest, Meta Ad Library & TikTok Ad Library for research
Session 7 & 8: Practical Social Media Campaign Project
- Develop a social media strategy
- Create & launch a campaign
- Analyse campaign performance
- Present a final social media project
By the end of the course, participants will be able to:
Plan social media strategies, create engaging content, launch paid campaigns, analyse results and use AI and creative tools for professional social media marketing.
