A creative thinker that brings together a diverse range of strategy and design with over 7 years experience in the field.

Hiba attained a Bachelor’s Degree in Graphic Design from Notre Dame University and a Master’s Degree in Branding & Identity From London College of Communications both with honors. She has also familiarized herself with business skills and strategy tools alongside intense marketing knowledge though certified courses and deep research.

Hiba is fascinated by how people think, act and what makes them buy, love and do the things they do. Her curiosity drove her to expand her communication and clientele across startup companies, big organizations, and international agencies (Grey Group, JWT and Draftfcb). Hiba worked on business/marketing strategy and brand initiations, on maintaining and expanding the brand image, and on various advertising campaigns for local and international companies such as Pizza Hut, Taco Bell, Burger King, Hyundai, DKNY, Dubai police e-services department, GOAL! to name a few. Her experience covers visual communication and design in the fields of entertainment, beauty, education, food, luxury fashion, real estate, aviation, and tourism.