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Overview

SMM 1200x628
 

Social Media Marketing Short Course

Course Fee Duration Days*
AED 5,000 30 hours
2 Weekdays
     
Starting Date
   
26 Nov 2018 Qualification Usual Timings*
17 Feb 2019   
Social Media  6pm - 9pm
  Certificate  
    Age group 
  Language 
Young Creatives/Adults
  English  

 

*These times are based on how the course has been run in the past and are subject to change before each start date.

 

What you need to know about this course

This course is a practical approach to Social Media Marketing and Online Advertising. It covers a wide range of topics such as social media follower generation, brand positioning on social media, use of social media for products promotion and services as well as an introduction to organic followship and managing presence in other social media sites.

 

Who it's for

  • Individuals who want to gain an understanding of social media marketing, online advertising, creative content writing, and online presence
  • Individuals wanting to learn marketing techniques used in various social media platforms

 

Entry Requirements

There are no academic requirements to participate in this program. Courses cater to two different age groups; 14-17 years and 18 years and above.

 

Key Facts

Duration: 30 hours
                 15 hours - Intensive
Course fee: 5,000 AED
Timings:  2 x Weekdays (6pm - 9pm)
                5 x Weekdays (6pm - 9pm) - Intensive
Qualifications: Social Media Certificate

 

Course Outline 

  • Online Tools for Social Media
  • Understanding the current marketing landscape and consumer psychology of attention
  • Developing your social brand purpose and creating a consumer movement for your brand
  • Developing a content marketing strategy to be used on various social media platforms
  • Delivering audience to your website through careful planning and timely posts
  • Cost benefit analysis of online ads

 

Requirements for attendees to bring 

  • Access to a Google Ads account (preferably a business account with up to a 40 AED one-off cost to set-up this account through the tool. Payable via credit or debit card)
  • Access to Google Analytics (not essential)
  • Access to a Google Drive
  • Access to an Instagram business account
  • Access to a Facebook business account (and Advert manager which is available to everyone who has a Facebook personal profile set-up)
  • Access to a Linked-In account
  • Access to a Youtube account
  • 3 images Instagram size
  • 3 videos (to test uploading to Youtube & IGTV)

Key facts

  • DURATION(S):

    36 hours

  • INTAKES:

  • NEXT INTAKE:

    Enrol By: N/A

    Start Date: N/A

    End Date: N/A

  • COURSE TYPE:

    Short Course

Entry requirements

There are no academic requirements to participate in this programme. Courses cater to two different age groups; 14-17 years and 18 years and above.

Fees and Payments

AED 5,000

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