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Google Ads Short Course

Course Fee Duration Days*
AED 3,500 18 hours Saturdays
(Excluding VAT)      
Next Starting Date Qualification Usual Timings*
07 Oct 2019 Google Ads
10am - 5pm
  Language  Age group 
  English Adults


*These times are based on how the course has been run in the past and are subject to change before each start date.


What you need to know about this course

Google Ads is a must for anyone that needs a brand to appear on the Google search engine results or YouTube. Formally known as Google Adwords, our Google Ads course will get you up and running.
The course is a comprehensive and practical insight into all aspects of the Google Ads platform. We equip you with the skills needed to bid on keywords, improve your quality score, target your campaigns, write ads and most importantly analyse your results so that you can adjust and improve as time passes.
A few of the benefits of Google Ads are more website visits, more phone calls, increased store visits, or more leads, as the case may be. Other advantages include; increased brand awareness, better SEO, and remarketing options.


Who it's for

  • Individual freelancers needing to promote their websites
  • Business owners who can't budget for an in house digital marketing person or pay agency fees



  • Why digital is important
  • Building an online presence
  • Digital channels- Paid
  • Owned and Earned
  • What is Digital Marketing?
  • Designing an effective digital strategy
  • Physical and Digital Careers in digital marketing
  • Skill development in digital marketing
  • Significance and evolution of AdWords in PPC.
  • Bing Ads vs Google Ads- an overview.
  • AdWords Certification - Overview, Benefits and Preparation.
  • Google Ad Networks Different Ad Formats.
  • Keywords
  • Quality, Rank and Relevance
  • Extensions and their usage in Ad policies and approvals.
  • Reports and Analysis
  • Tracking Campaign Optimisation
  • Campaign creation and execution