Google Ads Short Course

Course Fee Duration Days*
AED 3,500 18 hours Saturdays
Next Starting Date Qualification Usual Timings*
22 Jun 2019 Google Ads
10am - 5pm
  Language  Age group 
  English Adults


*These times are based on how the course has been run in the past and are subject to change before each start date.


What you need to know about this course

Understanding Pay-per-click Advertisement Significance and evolution of AdWords in PPC. Bing Ads vs Google Ads- overview. AdWords Certification - Overview, Benefits and Preparation. Google Ad Networks Different Ad Formats.

Keywords - significance and planning Using To Keyword Planner and other tools Keyword matches and their usage Campaign Structure and Organization.

Quality, Rank and Relevance of Ads Bidding and budget Targeting Setting Extensions and their usage Ad policies and approvals.

Reports and Analysis Metrics Conversion Tracking Campaign Optimization.

Keywords - planning, matching and combination Specifications of an Ad and how to put it to good To use Managing Invalid Clicks Ad extensions and usage Dynamic search ads Landing page- your virtual front.

Campaign creation and Structuring for display Keyword and targeting through display network Campaign Metrics, Analysis and optimization.


Who it's for

Anyone with an interest in learning about Google Ads, students, working professional looking to add value to their profession.



  • Why digital is important,
  • Building online presence,
  • Digital channels- Paid,
  • Owned and Earned,
  • What is Digital Marketing?
  • Designing effective digital strategy
  • Integrated marketing
  • The Physical and Digital Careers in digital marketing
  • Skill development in digital marketing
  • Fundamental exam in class (2 hrs)


Key facts


    18 hours


    Jun 2019


    Enrol By: 20 Jun 2019

    Start Date: 22 Jun 2019

    End Date: 06 Jul 2019


    Short Course

Entry requirements

There are no academic requirements to participate in this programme. Courses cater to two different age groups; 14-17 years and 18 years and above.

Fees and Payments

AED 3,500