|AED 3,500||10 sessions (30 hours)||Weekends
|Next Starting Date||Qualification||Usual Timings*|
|25 May 2019||Certificate in
||10am - 5pm|
*These times are based on how the course has been run in the past and are subject to change before each start date.
What you need to know about this course
Modern consumers navigate the world through online search nowadays: From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. This course is about mastering the fundamentals of e-commerce by stepping through how to configure selling physical products that need shipping, to digital products that require downloading, to service products that demand attendance. It is intended for individuals whether they're in sales, marketing, advertising, design, web development, basically anyone who is interested in selling or buying services or products online.
In this course, a lot of marketing tactics and tools will be revealed to create your digital stores and increase conversions and revenue. Discover how to build an effective e-commerce site that leverages platforms that customers already love and use. Learn how to take advantage of free traffic, and how paid traffic fits into your marketing mix. Finally, discover how to optimize touch points throughout the marketing funnel—from email to product landing pages—to increase your conversions.
Who it's for
It is intended for individuals whether they're in sales, marketing, advertising, design, web development, basically anyone who is interested in selling or buying services or products online.
- Marketing Foundation
- Understanding e-commerce
- E-Commerce platforms and websites
- Platforms comparisons: Big/WooCommerce, Magneto, Shopify, and others
- Building your own store
- Retouching your own products
- Purchasing your domain name
- Understanding online payment, taxes and licenses
- Overview on PCIDSS (PCI compliance) and the PCI tokenization
- SEO for e-commerce: to get better exposure and traffic increase
- Testing and optimizing your store online.
- Understanding and increasing CLV (customer lifetime value)
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