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Digital Marketing

Overview

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Digital Marketing Short Course

Course Fee Duration Days*
AED 5,000 30 hours Weekdays
     
Starting Date
Qualification Usual Timings*
4 Jun 2018 Digital Marketing
6pm - 9pm
12 Aug 2018  Certificate  
     
  Language  Age group 
  English Adults

 

*These times are based on how the course has been run in the past and are subject to change before each start date.

 

What you need to know about this course

Digital Marketing is used for measurable, targeted and interactive marketing of products/services over the internet to reach and convert leads into Sales/Business. Digital Marketing provides visibility of your products to a very large audience as billions get on to the internet every day.

Digital media influences your consumer's decision making; enables business around the clock and overcomes location barriers, providing convenience and choice to your customers.

 

Who it's for

Anyone with an interest in learning about Digital Marketing, students, working professional looking to add value to their profession.

 

Entry Requirements

There are no academic requirements to participate in this programme.

 

Key Facts

Duration: 30 hours
Course fee: 5,000 AED
Timings: Saturdays (9am - 4pm)
Qualifications: Digital Marketing Certificate

 

Outline

 

  • The Digital Marketing landscape
  • Current trends, challenges and opportunities
  • Digital Marketing Planning - a strategic approach
  • Search Engine Marketing (SEO and PPC)
  • Social Media Marketing- Intro
  • The 'Big Four': Facebook, Twitter, LinkedIn, YouTube
  • Email Marketing
  • Segmenting your database: eCRM
  • Mobile: the saviour of email marketing?
  • Web Analytics and Metrics
  • Online Display Advertising
  • Media agencies, publishers and ad networks

 

Key facts

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  • COURSE TYPE:

    Short Course

Entry requirements

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Fees and Payments

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