Digital Marketing

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Digital Marketing Short Course

Course Fee Duration Days*
AED 4,000 30 hours Weekdays
(Excluding VAT)      
Next Starting Date Qualification Usual Timings*
28 Feb 2020 Digital Marketing
6pm - 9pm
22 Mar 2020  Certificate  
Delivery Method Language  Age group 
Distance Learning English Adults


* These times are based on how the course has been run in the past and are subject to change before each start date.




What you need to know about this course

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions.

Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.


Who it's for

Anyone with an interest in learning about Digital Marketing, students, working professional looking to add value to their profession.



  • The Digital Marketing landscape – an introduction.
  • Current trends, challenges & opportunities for marketers
  • Digital Marketing Planning - a strategic data analytics approach
  • Social Media Marketing – planning for your target market
  • The 'Big Four': Facebook, Instagram, LinkedIn, YouTube
  • Social Media advertising
  • Social Media video, stories and Social Commerce
  • SEO
  • Google Ads (PPC – search & display)
  • Email Marketing – Creative best practices, segmentation
  • Web Analytics and optimization techniques



Course Requirements

  • Access to a Google Ads account (preferably a business account with up to a 40 AED one-off
  • cost to set-up this account through the tool. Payable via credit or debit card)
  • Access to Google Analytics
  • Access to a website or blog CMS system
  • Access to a Google Drive
  • Access to an Instagram business account
  • Access to a Facebook business account (and Advert manager which is available to everyone
  • who has a Facebook personal profile set-up)