Social Media Marketing Short Course



Social Media Marketing Short Course

Course Fee Duration Days*
AED 5,000 6 Weeks 2 Weekdays
Starting Date
Qualification Usual Timings*
7 Aug 2017 Social Media
6 Nov 2017 Certificate  
12 Feb 2018    
7 May 2018    


*These times are based on how the course has been run in the past and are subject to change before each start date.


What you need to know about this course

This course is a practical approach on Social Media Marketing and Online Advertising. It covers a wide range of topics such as social media follower generation, brand positioning on social media, use of social media for products promoition and services as well as an introduction to organic followship and managing presence in other social media sites.


Who it's for

  • Individuals who want to gain an understanding of social media marketing, online advertising, creative content writing, and online presence
  • Individuals wanting to learn marketing techniques used in various social media platforms


Entry Requirements

  • There are no academic requirements to participate in this programme. The student needs to be a minimum of 16 years of age upon commencement of the course.
  • For delegates who are 14 or 15 years old and wish to join our short courses, a special consideration process from management is required.


Key Facts

Duration: 6 Weeks
Course fee: 5,000 AED
Timings: 2x Weekdays 6pm-9pm
Qualifications: Social Media Certificate


Course Outline 

  • Online Tools for Social Media
  • Understanding the current marketing landscape and consumer psychology of attention
  • Developing your social brand purpose and creating a consumer movement for your brand
  • Developing a content marketing strategy to be used on various social media platforms
  • Delivering audience to your website through careful planning and timely posts
  • Cost benefit analysis of online ads
  • SEO and Google Adwords